4.8 | Rated for Quality

Florence™ Strapless Front-Closure Bra

£29.95

~~£67.95~~ £29.95 Save 56%

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Free Home Delivery with Royal Mail

Discount offer valid until 11:59 PM

30-Day Money Back Guarantee

Colour Nude Black

Size Small Cup - S (32A/32B/32C) Small Cup - M (34A/34B/34C) Small Cup - L (36A/36B/36C) Small Cup - XL (38A/38B/38C) Large Cup - XL (38D) Large Cup - XXL (40D)

Margaret from London bought this 6 minutes ago

Ships by Fri, Sep 11

FREE UK DELIVERY

CLEARANCE SALE UPDATE: Due to unexpected high demand, our Clearance Sale is ending tonight at 11:59 PM. If you can still press “ADD TO CART,” the product is still available — but don’t wait, as it may sell out at any moment.

THE BRA THAT FINALLY WORKS FOR YOU

The Florence™ Strapless Front-Closure Bra is designed for real comfort and real support — with a front closure that makes getting dressed simple, and a strapless design that works beautifully under any outfit. Finally, a bra you'll actually want to wear.

WHY OUR CUSTOMERS LOVE THE FLORENCE™

✔ Front Closure Design: Easy to put on, easy to take off — the front closure makes this bra genuinely practical without compromising on support or fit.

✔ Reliable Strapless Support: Stays firmly in place all day without straps — so you can wear your favourite strapless, off-shoulder, or halterneck tops with total confidence.

✔ Comfortable Fit: Soft, smooth fabric and a close-fitting band that supports without digging, pinching, or riding up — comfortable from morning to evening.

✔ Smooth Silhouette: No visible lines, no bulging edges — just a clean, smooth look under any outfit.

✔ Wear It with Anything: Strapless tops, bardot necklines, wrap dresses — the Florence™ opens up your wardrobe beautifully.

OUR GUARANTEE

Not satisfied? Money back! - We at Hartfield London stand 100% behind our products, which is why we offer a 'Money back guarantee'. You can return it within 30 days of receiving our product.

Get in touch - We're here to help you make the right choice. Our customer service is available 24/7 for any questions or comments.

Free shipping - To keep costs as low as possible for you, we always offer free shipping across the UK.

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Instant Lift & Natural Cleavage

Front closure design with built-in push-up pads instantly gathers and lifts the bust, enhancing cleavage for a fuller, more defined shape.

All-Day Support & Zero Slipping

Front closure enhances fit and stability, while the supportive underband keeps it securely in place all day.

Real Women. Real Results.

Most women stop adjusting their bra after buying this.

Not because we told them to. Because it finally stays where it should.

97%

said the Bio-Grip lining never slipped — even through a full day of movement.

92%

now reach for the Florence™ instead of their old strapless bra for nights out and events.

95%

would recommend the Florence™ to friends who've given up on strapless bras.

Based on post-purchase survey of 1,200+ verified Florence™ customers.

Why Women Are Switching to the Florence™

Traditional Strapless Bra

Florence™

✕ Slips down within hours

✓ Bio-Grip lining holds tighter as you move

✕ Constant readjusting and tugging

✓ Stays put all day, no fussing

✕ Awkward back clasp to reach

✓ Front-buckle closure, on in seconds

✕ One fixed style

✓ Strapless, classic or halter — your choice

✕ Underwire digs in, visible seams

✓ Seamless, wireless, silky-soft feel

They Love It. You Will Too.

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Customer Reviews

★★★★★

4.73 out of 5

Based on 1200+ reviews ✅

★★★★★

1078

★★★★☆

148

★★★☆☆

7

★★☆☆☆

3

★☆☆☆☆

2

What Our Customers Are Saying

★★★★★

Honestly wasn't expecting much but this has completely changed how I feel about strapless bras. Stayed put all day at a wedding, no adjusting needed.

Emily H.

Manchester · 8 hours ago

★★★★★

Amazing fit and so comfortable, I forgot I was even wearing it. Ordered a second one in black straight away.

Charlotte B.

Leeds · 1 day ago

★★★★☆

Really good support and stays in place well. Only thing is I wish it came in one more shade for my skin tone, but overall very happy.

Sophie W.

Bristol · 1 day ago

★★★★★

Best purchase I've made this year. Wore it under a backless dress for a night out and it didn't budge once.

Olivia M.

Birmingham · 2 days ago

★★★☆☆

Fit and comfort are genuinely great, just took me a couple of tries to get the front closure right. Once it clicked (literally) it's been fine ever since.

Grace F.

Sheffield · 3 days ago

★★★★★

So soft and lightweight, doesn't feel like I'm wearing a bra at all. Great lift too which I wasn't expecting from something strapless.

Jessica M.

Liverpool · 3 days ago

★★★★☆

Very comfortable and true to size. Took a few wears to break it in slightly but now it's one of my go-to's.

Amelia C.

Nottingham · 4 days ago

★★★★★

Wore this all day at a festival, humidity and all, and it genuinely stayed put. Really impressed.

Isabelle T.

Newcastle · 4 days ago

★★★★★

Finally a strapless bra that doesn't dig in or slide down. Ordered in two colours already.

Hannah P.

Leicester · 5 days ago

★★★☆☆

Good quality and comfortable, though the band felt slightly loose for me by the end of a long day. Might size down next time.

Lily A.

Cardiff · 6 days ago

★★★★★

Bought this for a wedding I was in and it was a lifesaver. Danced all night, zero readjusting.

Poppy H.

Edinburgh · 1 week ago

★★★★☆

Great everyday bra, very comfortable. Delivery took a little longer than expected but the product itself is excellent.

Ruby S.

Glasgow · 1 week ago

★★★★★

Never thought I'd say this about a strapless bra but it's actually more comfortable than my regular ones.

Freya T.

York · 1 week ago

★★★★★

Perfect under my summer dresses. Lightweight, breathable and actually stays where it should.

Chloe R.

Southampton · 2 weeks ago

★★★☆☆

Does the job well and looks great under clothes. Wish the straps included were a touch more adjustable but not a dealbreaker.

Zoe K.

Nottingham · 2 weeks ago

★★★★★

Bought after seeing so many people rave about it and it lived up to the hype completely. Super comfortable.

Millie D.

Brighton · 3 weeks ago

★★★★☆

Really pleased with this, great shape and support. Just took a wash before it felt fully broken in.

Ella W.

Coventry · 3 weeks ago

★★★★★

Comfortable all day, easy to put on, and actually gives a nice lift. Would recommend to anyone who's given up on strapless bras.

Daisy O.

London · 1 month ago

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Discover more in our FAQ

Yes. This bra is well-suited to low-impact activities such as walking and yoga, offering secure, comfortable support throughout.

Absolutely. The design is versatile and works seamlessly under a wide range of tops, including tank tops, thanks to its low-profile, strapless construction.

Yes. The bra is crafted from a lightweight, breathable, moisture-wicking material that promotes airflow and helps prevent sweat buildup, keeping you comfortable throughout the day.

Yes. It's fully machine washable. A dedicated laundry bag is included with your order to help protect the fabric and preserve its shape over time.

FREE DELIVERY THROUGHOUT THE UNITED KINGDOM

Enjoy free premium shipping on every order with fast, reliable delivery and no hidden fees.

30-DAY MONEY-BACK GUARANTEE

At Hartfield London, we offer a 30-day money-back guarantee, so you always have enough time to return your order if you are not satisfied.

SECURE PAYMENT

We prioritize your security with fully encrypted and 100% protected payments.

7-DAY CUSTOMER CARE

Got a question? We're here 7 days a week — email us at support@hartfieldlondon.com and we'll get back to you as soon as possible.