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BUNDLE & SAVE
Buy 2 — save 10% extra
Buy 3 — save 15% extra
Buy 4 — save 20% extra
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HARTFIELD LONDON | FLORENCE™
THE STRAPLESS BRA THAT STAYS UP — ALL DAY, WITHOUT FUSS.
The Florence™ solves every woman's strapless bra problem. A patented Bio-Grip inner lining locks to your skin as you move — the more active you are, the better it holds. A dual front-buckle closes in seconds, and free detachable straps let you switch between strapless, classic, or halter to suit any outfit.
Why You'll Love the Florence™
✔ Grips Tighter As You Move, Not Less — The Bio-Grip fabric is sweat-adaptive: body heat and movement make it grip more securely. No more yanking it back up throughout the day.
✔ Front Clasp — On and Off in Seconds — The dual front-buckle fastens at the front without reaching around. Easy to put on and adjust on your own.
✔ Three Ways to Wear It — Strapless for bare shoulders, classic with straps, or halter for a dramatic neckline. Free detachable straps are included with every order.
✔ Seamless, Wireless and Silky-Soft — No underwire digging in, no visible seams under clothing. Lightweight moisture-wicking fabric keeps you cool all day.
✔ Two Fits: Standard and Full Support — Standard Fit is cut for A, B and C cups. Full Support Fit offers a wider band and more coverage for D cups. Both give the same all-day hold.
Specifications
Material: Cup: 82% Nylon, 18% Spandex · Side: 63% Nylon, 37% Spandex
Closure: Dual front-buckle
Straps: Free detachable straps included — strapless, classic or halter
Colours: Nude, Black
Care: Machine wash cold in a lingerie bag, lay flat to dry
THE SALE ENDS ONCE STOCK RUNS OUT!
Our Guarantee
Not satisfied? Money back! - We at Hartfield London stand 100% behind our products, which is why we offer a 'Money back guarantee'. You can return it within 30 days of receiving our product.
Get in touch - We're here to help you make the right choice. Our customer service is available 24/7 for any questions or comments.
Free shipping - To keep costs as low as possible for you, we always offer free shipping across the UK.
How to Find Your Size
Step 1 — Measure your upper bust (just above your breasts).
Step 2 — Measure your lower bust (directly under your breasts). This is your band size.
Subtract Step 2 from Step 1 to get your cup difference, then find your size in the chart below.
| Cup size (difference) |
32 26.8–28.3 in (68–72 cm) |
34 28.7–30.3 in (73–77 cm) |
36 30.7–32.3 in (78–82 cm) |
38 32.7–34.3 in (83–87 cm) |
40 34.7–36.3 in (88–93 cm) |
|---|---|---|---|---|---|
|
A 3.9–4.9 in (10–12.5 cm) |
S | M | L | XL | — |
|
B 4.9–5.9 in (12.5–15 cm) |
S | M | L | XL | — |
|
C 5.9–6.9 in (15–17.5 cm) |
M | M | L | 2XL | 2XL |
|
D 6.9–7.9 in (17.5–20 cm) |
— | — | — | XL | 2XL |
💡 Tip: If you're between sizes, we recommend choosing the larger size for more comfort and better coverage.
Instant Lift & Natural Cleavage
Front closure design with built-in push-up pads instantly gathers and lifts the bust, enhancing cleavage for a fuller, more defined shape.
All-Day Support & Zero Slipping
Front closure enhances fit and stability, while the supportive underband keeps it securely in place all day.
Real Women. Real Results.
Most women stop adjusting their bra after buying this.
Not because we told them to. Because it finally stays where it should.
said the Bio-Grip lining never slipped — even through a full day of movement.
now reach for the Florence™ instead of their old strapless bra for nights out and events.
would recommend the Florence™ to friends who've given up on strapless bras.
Based on post-purchase survey of 1,200+ verified Florence™ customers.
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